Full Conference Branding Package: Canadian Pet Expo

For this project, I developed a complete branding suite for the Canadian Pet Expo as a mock rebrand, designing all conference materials from the ground up. I began with a custom logo and style guide, defining brand colours, font variations, and usage guidelines to ensure a cohesive identity.

Building on the logo, I created a key visual around the conference theme, “Healthy Pets, Happy Homes,” which was then applied across a variety of branded materials including street pole banners, conference badges, stickers, tote bags, and t-shirts. This project allowed me to explore full-scale brand application across print and digital formats while maintaining a playful yet professional tone.

Skills Highlighted: Branding · Logo design · Style guides · Visual identity systems · Print & merchandise design · Adobe Creative Suite