Our goal with this project was to create a travel brochure for a niche audience in a location of our choice!

I chose my hometown of Prince George and focused on what it's known for, its outdoor recreation. I used Photoshop to create the imagery for each page and InDesign for the layout.

We focused on using design motifs, conceptual thinking, scale, composition and unity.

I chose to use Tourism Prince George’s brand colours for a real-life example of what the work could look like if I had them as a client!